2007
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27-六月-07


Change: The only constant (The Three C's continued)
postedDavid Bengal, VP Marketing & Business Development, Valor

In this weblog I continue to explore the three C's that drive and shape the electronic manufacturing industry.

This weblog is focused at examining the first C Change.

If nothing changed at all in electronics, the job of assembling printed circuit boards and putting them into products would be difficult enough. But put the same task against a backdrop of constant and constantly accelerating change, and the challenges go exponential. For manufacturers, change comes from all directions:

Technology Change

New software, new placement, processing, test and inspection systems emerge virtually every day, from hundreds of vendors – each convinced that their new technology is the golden solution. Spend a few hours at any of the major trade shows and the sheer pace of innovation can make your head spin. For electronics manufacturers, ignoring all this innovation is not an option. Standing still is the fastest way to fall behind.

But just staying on top of all this new technology can be a full-time job. Not to mention evaluating, selecting, implementing and integrating it.

Market Change

As an industry, our customers want different things from us today than they did yesterday. Once homogeneous consumer markets are splintering into discrete segments, each with its own needs. Unpredictable demand drives new levels of supply-side volatility. New brands shake up established markets as innovators pioneer completely new ones. While we only had to master the television, our children have become adept at the PC, DVD, camera phone, MP3 player and Internet. The highly visible changes in the consumer and industrial markets make violent, unseen impacts on the electronics manufacturers who supply them. Shorter product lifecycles are shrinking order sizes. Long, high-volume runs are giving way to short, high-mix runs.

Add to this, ever more extensive BOMs and component variety, increasing demands for regulatory compliance, traceability and quality control and you can see how electronics manufacturing can never stand still.

Process Change

Just as the things we’re asked to do are changing, the ways that we do them are changing, too. Supply chains, outsourcing, scheduling, inventory management, testing and inspection, manual processes… very few operations in a typical electronics manufacturer are done the same way today as they were even two years ago. And when processes change, people are affected.

So bring on the re-training, re-structuring and re-evaluation of the entire workforce.

Between technology change, market change and process change, the typical electronics manufacturer isn’t just aiming at a moving target; he’s aiming at nineteen exploding targets while bouncing along on a speedboat. In an industry that depends so much on planning, scheduling, forecasting and budgeting, change presents an incredibly thorny challenge.



feedbackDavid Bengal
04-六月-07


New research by Aberdeen Group shows proven ROI on DFM implementation
postedRic Stanley, Senior Research Analyst, The Aberdeen Group

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), completed an independent research project in April 2007 to determine if there is differentiation between PCB design companies based on achieving target release dates and the number of design re-spins encountered over a one year period. The results of this research are very compelling and documented in the research report “Printed Circuit Board Design Integrity”.

 

Electronics companies compete on the basis of time to market, but in the face of increasing product complexity, electronics manufacturers must meet ever-increasing requirements for PCB performance. However, companies that rush products with unresolved problems to market face potential freefalls in customer satisfaction and profits. Despite these realities, the research shows that Best-in-Class performers hit their business goals on an 87% or better average. The ability of companies that are Best-in-Class at PCB design to protect design integrity and reduce re-spins hit their deadlines much more frequently than the rest of the industry. They are creating for themselves a significant competitive advantage by implementing constraint driven design data, utilizing design analysis and fabrication solutions along with incorporating collaboration software to involve the entire design team in the process.

Aberdeen’s research covered an industry cross section of more than 200 PCB design companies, world-wide. The data shows a very clear separation between companies who are achieving their goals and those who are not.

When we see this kind of strong separation between groups, there must be a reason. Again the research data gives the answer. The data shows a very strong correlation between companies who achieve release dates, development cost and revenue targets and those who invest in and deploy constraint driven analysis and collaboration software. The following chart compares those companies who are using industry leading software for DFM and those who are not, and the impact this has their ability to achieve their business targets over the past 12 months.


The research results also show that Best-in-Class companies are averaging only one re-spin per design and therefore they are saving time and money over their competitors. The cost to implement a design change into the product, averages $13,000 and 20 days. With average and laggard companies re-spinning their products 3 times per design, Best-in-Class are saving nearly $26,000 and 40 days in their development process. This clearly substantiates BIC meeting their target business goals.

The full report on this compelling research is available to everyone. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3973

Soon you will know all the secrets of becoming a best-in-class company for PCB design!



feedbackRic Stanley
14-五月-07


vPlan Far East Seminars Part II
postedShlomi Izikovich, a Valor product manager for the Process Engineering Market

I had the privilege to participate in four vPlan introduction seminars in the Far East: two in China, one in Taiwan and another one in Japan.

This is the second part of a selected list of questions and answers that were presented during the event:

Q: China, Japan and Taiwan: Can you please tell me more about the difference between vPlan and Trilogy?


A:
vPlan was built from the ground up, taking into account all the advantages and the disadvantages that exist in Trilogy. The following are some of the new functionalities:

  • Auto generation of machine data using information from the Valor Parts Library
  • Improved user experience, reducing the required learning time
  • Ability to model the entire assembly line and not just the SMT portion of it
  • Ability to have multiple process definitions within the same PCA project
  • Ability to split the BOM between manual, Through Hole and SMT processes
  • Learning Library – a Lean data model that provides the ability to define data objects once and use them multiple times. For example, all parts from all products are stored in a single central library and any attribute assign to them, like polarization or their assembly category, is stored and ready to be used in future products. It also ensures that changes to PCB or BOM are fully linked to any PCA/Project/Program and Documentation.


Q:
Preparing SMT programs in my factory takes about 2 hours. Can vPlan improve my times?

A: 2 hours is an impressive time, and I am not sure vPlan can cut this time, however, in vPlan during that time you will also be able to generate all manufacturing process definitions outputs such as Documentation material, AOI machine output, stencil design. In addition, vPlan will allow for rapid handling of customer change requests.



feedbackShlomi Izikovich
14-五月-07


OEMs demands Factory-wide Traceability and Control Systems (Part II)
postedHenning Maerkdahl, a Valor product manager for the MES Market

Following my previous blog entry, in this post I discuss the various solutions that are being implemented by MES companies to meet the demands of OEMs for automatic and fail-safe solution that is consistent across the whole operation, so all data is easily accessible in whatever form they want it:


In-house developed solutions

This is probably the most commonly used solution until now. It is typically a point-solution, with separate applications handling specific issues. In many cases parts of the solution are based on manual data collection, maybe partly paper based. Very few companies have managed to develop integrated and fail-safe solutions that cover the complete factory and are able to pass the new audits. Most companies that use this approach get caught in the fact that the structure cannot handle the constant growth in functions and data-content. Another typical problem is that once one or more key persons leave or move to other positions, further development and maintenance becomes almost impossible.


Local software companies

In every region and city there are local software companies and some of them have specialized in delivering solutions for electronic manufacturing. To a certain degree they have the same advantages and disadvantages as in-house development. They are typically good at making a specialized solution that fit well to the customers need. But making a factory-wide MES system is not a simple task. In most cases it will end-up in a fragmented solution that cannot scale very well. Making good integration to SMT machines, testers, repair stations etc. is essential for getting a good and robust solution. I it is a difficult task, which is rarely obtained by local software companies. In most cases all development will depend on one or few persons, and it can have serious consequences if anyone leaves, or even worse if the company closes.


Typical MES suppliers

Some of the world-leading MES vendors have very nice and mature products, but none of them are focusing specifically on the electronic manufacturing, so they lack the detailed knowledge about the business, processes and pains. Many of the products looks nice on high level and at “presentation-level”, but when it comes to real implementation, they completely lack the ability to get detailed data (interface to equipment etc) and perform control functions like direct interaction with machines. This integration (SCADA level) is essential for a well-performing, accurate and robust solution.

Equipment Vendors

Most equipment vendors have solutions for performance monitoring, part verification and traceability. It works fine, with good integration to the machines, so fail-safe operation can be assured. The problem is that the vendor-solution will cover limited machines, typically the SMT machines. Most vendors cover their own machines, and have no intentions to cover a competing brand. The equipment vendors don’t intend to develop factory wide solutions, their main scope is to produce and sell machines, and to develop solutions around them, so they will not be able to fulfill all audit requirements from the OEMs.


Global MES vendors focusing on electronics assembly.

All major OEMs get their products produced on all major continents, and they prefer to see the same MES system across their production sites. There are only a few global MES vendors that really focus on electronic assembly, but as I see it, they are the only candidates to deliver an MES system that can really satisfy the larger OEMs, and guarantee successful passing of their audits.

These MES vendors have the knowledge and focus on electronic manufacturing. Some of them make close integration to all the equipment on the floor and thereby assure an accurate and robust system. Few of them are covering every process from goods receiving to packing and shipment. At least one of them can provide a fully integrated end-to-end solution that can assure a successful audit from any “larger mature OEM”.


To implement a factory-wide MES system is a big decision, it is something that the company will have to live with for many years, so it’s important to choose the right solution and supplier. It's a long-term partnership.



feedbackHenning Maerkdahl
30-四月-07


vPlan Far East Seminars Part I
postedShlomi Izikovich, a Valor product manager for the Process Engineering Market

I had the privilege of participating in four vPlan introductory seminars in the Far East; two in China, one in Taiwan, and one in Japan.

Meeting a group of customers together is always an intriguing experience, but the most interesting aspect is interacting with the group and answering their questions. This always reveals what their concerns are, and where confusion exists.


In the next two weblogs I will present the questions and issues that were brought up during the Q&A sessions after a product presentation and demo. The following are some of the questions asked at the end of the vPlan success stories presentation:

Q: China:
What are the bottlenecks that Valor experiences during vPlan deployment at customer sites?

A: Customers are very busy. It’s difficult for them to put aside the day-to-day business and its challenges, and start learning a new tool. In addition, vPlan in some cases requires a change in how operations are performed. For example, having the AVL early in the process allows vPlan to auto-generate part data. Many customers still do not see a need for the AVL. Having this data is a process change which is sometimes difficult to achieve. We found that in many cases convincing the user of the value of vPlan, and a very good training session, is the key to overcome this barrier.

Q: Taiwan: Can you tell me how it is possible to reduce 5 hours of machine debugging into 30 minutes?

A: vPlan offers the revolutionary process of translating Valor Part Library shapes (a generic library of over 80,000 shapes) into specific machine part data. This automatic process is initiated as soon as the BOM and AVL are sent to the Valor Part Library server. The generated, machine-specific part data can be tuned to the specific SMT machine on the floor. The tuning algorithms are performed on a machine-specific model, or the actual machine on the floor. This reduces (and even eliminates) the need to debug part data on the floor.

In the next weblog I will present more Q&A’s from Japan and China.



feedbackShlomi Izikovich
30-四月-07


OEMs demands Factory-wide Traceability and Control Systems (Part I)
postedHenning Maerkdahl, a Valor product manager for the MES Market

I know it was coming, but during my last trip in China it became clear to me that the larger and mature OEMs like Cisco, HP, IBM, Dell, Sony, Intel etc. are now putting stronger demands on their suppliers and partners - the electronics manufacturing services providers.

These OEMs are not just concerned about the delivery performance and quality, but also want to see systems that can ensure that all processes are under control, that the scrap-rate is low, and also a low and controlled repair rate which will help assuring on-time and good delivery. They are not accepting paper-based registration and control-systems anymore. They demand fully integrated, automatic factory-wide systems that can ensure error-free production.


This is a typical list of functions that are audited by the OEMs:

  • ECN control, to ensure that any design changes are updated correctly in all processes.
  • Correct registration of incoming materials, as a basis for detailed material control (incl. scrap), good traceability, and for controlling Moisture Sensitive Devices (MSD)
  • Correct handling of AVL (approved, preferred and alternative suppliers)
  • Fail-safe solution for setting-up screen printers which includes correct set-up and handling of materials and tools such as PCB, solder paste, stencil, squeegees etc. and ensure that all materials, tools and operators are traced as well. It must be fail-safe in such a way that production will stop automatically if the verification procedures are not followed correctly.
  • Fail-safe solution for setting-up SMT placing machines - To fulfill the sail-safe demand, it’s essential to choose a system that integrates well with the machines. It is necessary not only for ensuring a correct set-up, but also for getting exact material data (i.e. component scrap). It’s essential for fail-safe handling of MSD components, and to ensure accurate traceability data.
  • Tracing all products and materials throughout the factory, including Hand Assembly, Test, Repair, Box-Build and shipment. Passed and failed tests as well as repairs shall be registered for immediate display of First Pass Yield, DPMO, repairs per board etc., and for driving automatic control functions and alarms.
  • Enforced Routing is also becoming a common demand. This is to ensure (and document) that each individual product (i.e. PCB) follows and passes all processes in the right order. As an example, enforced routing checks that a fault found by a tester is repaired and passes a retest before it is allowed to move forward in the process.
  • Direct and real time visibility is another common demand. The OEMs (customer) want the ability to see various KPIs (Key Performance Indicators), such as WIP (Work In Process) and OEE (Overall Equipment Effectiveness). Typically this information’s should be available via the internet, with immediate drill-down capabilities.


It is obvious that complex functions such as those described above cannot be accurate, safe and efficient, if they are based on manual registration or a paper-based system.

It’s now becoming very evident that OEMs are no longer accepting manually and fragmented solutions. They demand an automatic and fail-safe solution that is consistent across the whole operation, so all data is easily accessible in whatever form they want it.

These are the kind of solutions that I will discuss in my next blog entry.



feedbackHenning Maerkdahl
26-四月-07


Nepcon Shanghai - Show Diary for Valor
postedPhilip Stoten, EMSNow

Western ingenuity meets Chinese manufacturing prowess. 
 

It is impossible to question the premise that China is the factory of the world, particularly in the electronic industry. You only have to look at the numbers to see that as well as serving a huge and growing, domestic market China also manufactures more electronics for export than anywhere else in the world.

One thing that day one of this year's Nepcon Shanghai underscored is that as Chinese manufacturing continues to grow and become more sophisticated it continues to utilize the creativity, experience and ingenuity of the west.
 
And why not? After all, Europe and North America have been making electronics manufacturing equipment for years - equipment that meets the needs of the high volume high speed manufacturing world that China finds itself dominant in.

So, as jobs in product assembly move east, the west remains strong in the design, development and production of the equipment used. If you were ever wondering why that is the case a short walk around the aisles would clarify some reasons. There are countless examples of creativity on show from European, American and other western companies throughout the show.

» To read more please click here.




feedbackPhilip Stoten
12-三月-07


The Three C's
postedDavid Bengal, VP Marketing, Valor

Electronics manufacturing has never been easy. But in the past few years, it has been subject to unprecedented pressures making it now one of the toughest businesses in the world.
As profit margins get tighter, runs get shorter and boards get more densely packed with components, it can be useful to step back, take a look at the forces driving the market and try to identify patterns that will lead to an intelligent response.

The OEM in Europe. The New Product Development center in California or India. The high-volume EMS in China. All of these companies are engaged in the same basic activities: getting new, better products to market as fast as possible. Whether your customer is the consumer unwrapping a new mobile phone or the major brand that badges it, you’re operating in a pressure cooker – and the pressure is rising fast.

The sources of this pressure can be summarized as three major challenges:
Change • Complexity • Competition

These three Cs are the forces that electronics manufacturers battle with every day. And an increasing number are losing that battle.  In the following blogs I will analyze these three challenges and help you better understand how successful EMS companies rise to meet these challenges and try learn from their approach and experience.

I am confident that these issues can be addressed and I welcome the involvement of the entire industry in moving towards better ways of doing business. If you have thoughts about this blog, please share them with me.



feedbackDavid Bengal
12-三月-07


Good DFM Collaboration Matters!
postedPaul Barrow, a Valor product manager for the Design Market

The design and manufacture of a PCB encapsulates several different phases involving different organizations, and different departments within an organization. There are two problems inherent to this process:
Because the outcome of one phase serves as the input to the phases following it, at some stages during the process, cooperation is required between the various business processes. These cooperation points can contribute to process efficiency, cost reduction or solving DFM problems that have become apparent during the design/manufacture process.
Results information coming from different phases of the PCB manufacturing process is presented in different formats, which makes it very hard to provide a clear and comprehensive description of designs and related manufacturing problems.
In order to enable creation of such reports, tools able to absorb and process diverse information from different data sources are required. Such tools should be able to efficiently cope with a huge amount of information produced by PCB/PCA DFM analysis activities.
In order to achieve efficient cooperation between the different departments in the PCB/PCA value chain (designers, manufacturers, sub-contractors,), a common basis for sharing the relevant data and collaborating on it must be provided.
With globalization accelerating, especially within the PCB market where designers are located on one side of the world, while the manufacturers are located on the other side, the problem of cooperation and sharing information in a controlled and convergent manner is of increasing importance.


feedbackPaul Barrow
01-三月-07


Small Steps Towards Big Change
postedMarc Onetto, former EVP of Solectron

The next BIG in implementing a lean philosophy is to engage the whole company to reach a waste less process. The fundamental unit of improvement is called a kaizen team: 8 to 10 people composed of operators of the work station being improved, engineers and a few support people such as Finance, HR or top managers. Every unit of production should have tens of kaizens going on every week. The big difference here with traditional process reengineering is to accept that fundamental changes takes time, comes from continuous effort from all employees and is a bottoms-up effort. It is not just the top-down “program du jour” with a few consultants. Kaizen events should be a one week effort very focused but very demanding in terms of results. A good image is: do not try to resolve world hunger but begin to drill a well in a village in Africa…, then another well…, then another well…, and soon you will begin to see real measurable results. Trust and empower your people, the ones who are doing the job everyday to be the agents of improvement. This is the fundamental key to success.

In the next Blog we will address how you can help them to succeed with leadership, outside advice and key tools.



feedbackMarc Onetto
21-二月-07


APEX 2007 - Not just another trade show...
postedBruce Isbell, Strategic Marketing Manager, Valor


It might seem like just another tradeshow for some, maybe. Trudging in equipment, booth constructions, logistical nightmares and then standing and smiling, walking and talking, shakings hands with old friends, meeting customers and partners, and of course standing in the booth for long hours and fighting the fatigue that sets into the feet like a nasty pest that will not go away. Just another trade show? Not for me, not for the company I work for.

This show is different. I see it in the eyes of my colleagues, I hear it in their conversations and see it in the way they talk with visitors in the booth and I see the expressions of visitors as they witness their first demo: “can you show me that again, please?”, “You can really do that?!”, “How soon can you bring this to my plants in Asia and explain how to achieve this new process to my engineers?”…

When I visit other booths people ask me “Hey, what’s going on at Valor? We hear there is some kind of new product that is really shaking things up?” I went to visit one major company this afternoon, who was unable to attend our morning press conference and he said “We are already hearing a lot of excitement about this new technology you guys are showing”. I asked him how he heard about it and he said “one of the reporters who were at your press conference came by and he could not stop talking about it”. Wow.

This show is different. There is a “buzz” and a new energy in the Valor booth as people are seeing the power of auto-generation, and a completely new architecture for lean data models for products, resources and process definitions.

This year APEX marks a milestone in the history and development of Valor, both as a company and as a contributor to the industry that we have poured our lives into. We announced to the world today a truly revolutionary new product, vPlan, and how it is changing the way electronics manufactures are doing business. Already our beta partners are achieving cost savings in NPI, improved equipment utilization, reduced waste, and striking improvements in productivity, quality and customer responsiveness that have never before been possible!

vPlan has the teeth to take huge bites out of the typical waste experienced by most manufacturers in the CAD-to machine process. And the complete story is even more exciting, because vPlan, for all of it’s power and revolutionary technology, is just the tip of the iceberg of what is in store from Valor for our industry. Valor has a unique, ambitious vision for a truly integrated, centralized end-end solution that bridges the gap between the long standing dichotomy of process preparation and execution for mixed platforms of SMT production.

When you match the right vision, the right expertise and compelling need in the marketplace with the commitment and financial power to achieve, amazing things begin to happen. I am a witness to this evolution at Valor, and I cannot wait for the rest of this year to unfold. APEX 2007 is just the beginning.

Like we say in Texas, “Saddle up the horses, boys, its time to get ready to ride!”



feedbackBruce Isbell
13-二月-07


7 Tips for a Traceability Audit
postedDavid Bengal, VP Marketing, Valor

Recently, Valor has published its guidelines and recommendations for traceability audit teams responsibile for subcontractor process quality monitoring. Many OEM (original equpiment manufacturers) conduct monthly audits to ensure their subcontractors are meeting their demand for exact assembly traceability database. Valor has been approched by many OEMs to come up with guidelines for such teams to assist them with building the right specification matrix and a structured framework for audit process. In response to that request, we came up with 7 recommendations for the audit process. Here they are:

1. When auditing an assembly shop-floor, auditors should request traceability reports to understand the level of traceability provided by their supplier. We advise auditors to ask suppliers for a Traceability level that allows tracing each reference designator and component position on each assembled PCB. Also the specific lot number for each component should be shown in relationship to the PCB ID, even if component reels have been replenished.

2. Electronic part subcontractors are advised to ensure that the link between each reel's IPN and its MPN is validated. Only components from the approved vendors list are allowed to be used in conjunction with the specific IPN.
 
3. Auditors should request a clear explanation from supplier as to which actions take place when (and if) reel splicing is preformed. Also the specific lot no. for each component should be shown in relationship to the PCB ID, even if component reels have been replenished.

4. Auditors should request traceability reports that include Process traceability - including indication of programs that have been used, their version, on which machine the components have been mounted, and also operator traceability.

5. Auditors should request a clear definition of how handling of Moisture Sensitive Devices (MSD) is done. We advise auditors to ask suppliers for an automated system to monitor MSD throughout the assembly process.

6. Auditors should request a clear explanation from supplier about the traceability of SMT machine coverage. This will give auditors the ability to estimate the flexibility to move production from one environment to another quickly by demand.

7. When auditing modules that are based on automatic placements as well as on manual assembly, auditor need to make sure that all information is collected in a single database.



feedbackDavid Bengal
01-二月-07


The First Step Towards Lean
postedMarc Onetto, former EVP of Worldwide Operations for Solectron

In our first blog we described the challenge for the electronics industry to bridge the gap between innovation and “cool new products” on one side, and a slow, low quality supply chain on the other side. We suggested that applying to our industry the Toyota production system (also known as “lean manufacturing”) would be a breakthrough, bringing the supply chain to the level of quality and responsiveness the end consumers of our products expect from us. In this entry, we are going to address how to lead this “lean” transformation. The “Toyota way” has been known now for many years but many in our industry have been reluctant to adopt it as they do not wish to add one more disruption to the daily challenges of growth, technology changes and the quarterly pressure of investors. The key is, of course, with the top leaders: CEOs and COOs. A lean transformation is much more than applying a few ready made tools such as 5S or six sigma, it is about accepting a new way of managing.

The first step is for management to propose a bold customer driven vision to energize all the key players: employees, of course, but also suppliers and customers. If the company is engaged in the manufacturing chain, a vision like “being the Toyota of the Electronics Industry” could be a good way to set the bar.

The second step for management is to open their eyes on how things really work in their operation: this is called value mapping. This is the traditional process mapping exercise with two special features: first it is done on the shop floor and not in an office by a bunch of outsiders, then, every step is scored as value-add if it adds value to customers or waste if it does not. Most of the time this will reveal 80% to 90% waste in the production process, such as wait time, inventory of parts waiting to be processed, rework of some form or worst of all - finished goods waiting for customer demand which never materializes. This wasteful state of the business creates a major opportunity for improvement and opens the door for an electronics supply chain to become truly responsive to its customers.



feedbackMarc Onetto